Johanna is a creative technologist, executive producer and tech entrepreneur. She has also been part of Young Women Social Entrepreneurs (YWSE) for 12 years and in 2010 founded the Miami Chapter.
Rich started his advertising career in London, but moved to Sydney, Australia. There, he consulted for the CommonWealth Bank of Australia and developed economic opportunity programs for thousands of farmers, and small businesses operating in the Outback, the most isolated and underserved regions in the country.
Fast-forward a decade, Johanna & Rich are married and reside in Queens, N.Y . The pair run an award-winning immersive creators’ studio, Two Goats — creating tech products, such as virtual and augmented reality, to better brand experiences in both entertainment and retail.
Then along came 2020!
Covid-19 hit the entertainment and retail industries hard; much of their work stopped. Rather than curl up and cry, Johanna & Rich got to work with José Andrés — a Spanish-American chef, restaurateur, and founder of World Central Kitchen, a non-profit devoted to providing meals in the wake of natural disasters. Rich and Johanna led challenging operations designed to keep local farms and hundreds of NYC restaurants in business by supplying fresh, nutritious produce and meals for millions of New Yorkers including first responders; community-based orgs; and folks who lost jobs, grieved family members, or had little access to nutritious food.
Throughout this time, the pair met with many industry leaders to better understand the food world; a world that’s complex and worryingly fragile! One statement kept coming up: “The U.S. does not have a food shortage problem, it has an equitable distribution and food waste problem.” Which means, there is food, plenty of food, but sadly, much of it is wasted or poorly distributed, especially to those communities living at poverty level or within a food desert.
According to Feeding America, more than 42 million Americans experience food insecurity and hunger every day. In case the problem wasn’t already clear, this stat really brings it home: 1 in 6 children (17%) live in homes without consistent access to adequate food for everyone to live healthy, active lives.... yet we live in one of the wealthiest countries in the world, where we knowingly waste 133 billion pounds (35%) of the food we produce, distribute and buy - that's enough food to feed another 66 million people per year! This is a national problem that needs to be fixed.
Food waste is, of course, an issue in and of itself but not having access to nutritious food can also lead to cases of Type 2 diabetes, high blood pressure, heart disease, and obesity. At school, food insecure children are linked to lower grades and non-cognitive skills, and they may be more likely to exhibit behavioral problems, including anxiety, psychological distress, and substance use.
Johanna & Rich concluded that there’s a need to transform how food moves through our communities — equitably and without waste and if food scarcity is not the issue, then awareness and access are. With that vision in mind, FoodStream was founded.
FoodStream co-founders, Rich & Johanna Cumming.